However, it can become frustrating when your email is dark-themed, but because of full-color inversion, the email becomes light-themed even in Dark Mode. Now, this looks pretty much fine and is not too problematic for the reader. In such email clients, you will not face any issue with rendering (in most cases).Įven if the user changes the settings to Dark Mode, the email design will remain as it is. Suppose your subscriber is using a desktop, web, or traditional mobile email client. Let’s understand this challenge by considering three different situations. Because of this, it can sometimes hamper the subscriber’s experience.
Challenges with Dark Mode emailsĮvery email client renders Dark Mode according to their rendering engine. That’s a perfect symbiosis.ĭespite these benefits, Dark Mode presents some challenges for the email marketing fraternity. If you have someone sleeping next to you, using Dark Mode will cause minimum inconvenience to that person.Most of the time, Dark Mode enhances the accessibility of the information.With Dark Mode, patients with photophobia can have a sigh of relief as it will not worsen a migraine.Dark Mode makes the layout look classy and sophisticated.Your content is likely to be more legible and readable, which will increase its consumption among users.The battery consumption with Dark Mode gets reduced by up to 63% on OLED displays. It saves your battery life by reducing screen brightness.Light-colored fonts and UI elements on dark backgrounds reduce eye strain, mainly when the ambiance is less illuminated.Get affordable help designing emails on Fiverr. It has gained pace owing to the plethora of advantages it presents to users. Apart from emails, it has gracefully entered Twitter, Facebook Messenger, Slack, and many other apps. Let’s first understand what Dark Mode is.ĭark Mode refers to a color inversion that displays light-colored fonts, icons, and visual elements on a dark background. During the same time, Gmail also joined the league and started supporting this latest trend. In 2019, iOS Mail extended its support for Dark Mode. Apple brought Dark Mode to its desktop email client in that year. 2018 brought the dawn of Dark Mode in the world of email marketing.
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